Music You Ought To Know – Modern Pop Driven By Visually Stunning Music Videos

In Part 4 of Belleza Moda’s Music You Ought To Know series, we look at two visually stunning music videos featuring the voices of two American sweethearts in Beyoncé and Taylor Swift.

Naughty Boy ft. Beyoncé & Arrow Benjamin – Runnin’ (Lose It All)

From Domino’s Pizza delivery man to working with “Queen B”, Shahid Khan better known as Naughty Boy is a name on the rise. Having previously worked with Emeli Sandé and Sam Smith (with 595 million YouTube views), Naughty Boy, of Pakistani descent, confesses that he chooses not to fangirl about Beyoncé being on a track of his. The song is a power ballad fused with elements of house music possessing a slick anthemic pop build for its chorus. Moving away from his feud with former One Direction member Zayn Malik, Naughty Boy is running towards glory on the music charts with this number. The song went to #3 on the UK Top 40 Charts with Beyoncé being involved. Directed by Charlie Robins, the music video features freedivers Guillame Néry and Alice Modolo running (swimming) towards each other, trying to reunite. Interestingly, no CGI was used in the video which means that everything seen on film involves the divers holding their breath (for up to six minutes at a stretch supposedly).

The video, which was shot over four days and inspired by the short film Ocean Gravity, has amassed over 33 million views since its release.

Taylor Swift – Wildest Dreams

Modern pop’s most powerful woman can seemingly do no wrong thus far. Her latest single off her critically-acclaimed 1989 album, “Wildest Dreams” shows audiences a deeper side to Swift. The video, set in an African Savannah in the 50s (The Golden Age of Cinema), explores the story of a fictional brunette actress (Swift) shooting a romantic adventure film. Visibly stunning, the video is intertwined with shots of African wildlife and natural scenery. At one point, Tay-Tay is also seen lounging with a lion. Directed by Joseph Kahn, the video explores the likelihood of actors falling in love if they were isolated in Africa for shooting. This is a reference to classic Elizabeth Taylor and Richard Burton movies such as The African Queen & Out of Africa.

While the song peaked at #6 on Billboard’s Hot 100 and the album was the first-album of the year to sell over a million copies, the music video for “Wildest Dreams” has amassed a staggering 148 million views on YouTube since its release.

Between the two songs, visual aesthetics is clearly of utmost importance for the directors and as a result, we have two unique music videos that represent a breath of fresh air in today’s age of, arguably, generic modern music videos.

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